Editorial Guidelines

This is how the words you read here get made.

How I use AI

I think AI makes good content better when a skilled person runs it. It’s a fast research assistant, a patient editor and a first-draft machine that never complains about Mondays. Used well, it gives me more time for the parts that need a human: judgment, experience, and opinions I’m willing to defend.

It helps with:

• Research: Pulling search data, summarizing long documents, and finding the original source behind a claim so I can check it.
• Planning: Outlines, content gaps, and the questions buyers ask before they pick up the phone.
• Drafting: First drafts, and a second or third way to say something when the first one falls flat.
• Editing: Tightening copy, cutting jargon, and checking each draft against my style guide and a list of AI writing habits I don’t allow on this site.
• Packaging: Brainstorming title tags, meta descriptions and headline options.
• Code and data: Small scripts, schema markup, and charts built from real data.

What AI doesn’t do here

• It doesn’t pick my opinions: My recommendations come from work on real client accounts, not from a prompt.
• It isn’t a source: A claim goes on a page only after it’s checked against a real source.
• It doesn’t invent experience: Stories, examples and results on this site are real.
• It doesn’t publish: Nothing goes live until I’ve read it and approved it.

A human is always in the loop

I’m Jeremy McWilliams, and I run Chateau Mojo. Every page, article and graphic on chateaumojo.com goes past me before it goes live. I read it, edit it and check the facts. My name is on the byline because I stand behind what it says. If it’s wrong, that’s on me, not on a chatbot.

AI never gets a byline here. Google’s guidance on AI content says an AI byline is “probably not the best way” to tell readers AI was involved. I agree. A byline tells you who answers for the work.

If I bring writers or editors on board, the same rules apply to them, and their names go on their work.

Facts, data and sources

• I use primary sources where I can: studies, official documentation, government data, and first-party data from real accounts.
• Every stat is checked against its original source before it goes on a page.
• I say who a stat covers (which buyers, which country, which year) so you know what it proves and what it doesn’t.
• Client names and results appear only with the client’s permission, and the numbers are real.
• When data gets old, I update it or take it down.

Publishing at scale, without the spam

Sometimes I publish a batch of pages at once. Agentic workflows and MCP make that possible. Google’s spam policies call it spam when AI is used to make many pages “without adding value for users”. I agree with them.

So every page in a batch has to do a job for a real reader. If a page only exists to rank, it doesn’t get published. I’d rather own a tight set of pages that earn than publish content that fills a calendar.

Images

I use AI tools to help make some of the graphics and illustrations on this site. They’re there to make the pages easier on the eyes, not to show real events.

On the blog, AI images are credited with the tool that made them.

Some images are there to show you something real: photos of people, screenshots, charts and client results. I never make those with AI, beyond applying my brand palette to a chart with real data. If a chart shows data, the data is real and the source is named.

Independence

• Nobody pays to be mentioned or recommended on this site.
• When I recommend a tool, it’s because I use it. If I ever earn a commission from a link, the link will say so.

Corrections and updates

If you spot an error, email me at hello@chateaumojo.com and I’ll look at it quickly.

• Typos and broken links get fixed quietly.
• Factual errors get fixed, with a note at the bottom of the page that says what changed and when.
• Big updates change the “Updated” date at the top of the page.

How these rules change

AI tools change every week now, and my methods will change with them. When they do, I’ll update these guidelines and the date at the top.

One rule stays fixed: a person reads it, checks it and stands behind it before it touches the site.