If there’s a better use of your budget, I’ll tell you.
SEO consulting services
SEOconsultingservices
Google still handles more than 5 trillion searches a year. More of them end on Google’s own page every year. The clicks that are left go to the pages that answer a buyer’s question better than anyone else.
I find the searches that turn into revenue for your business, then fix and build the pages that win them. You work with me directly, from the first audit to the monthly report.
So the prize got smaller and more concentrated. A big, vague keyword used to send you some traffic, even if nobody bought anything. Now Google keeps most of those visits for itself.
The clicks that still happen come from people who want to compare, choose or buy.
That’s where I put your budget.
Theupside:onesetofpages,twoscoreboards
The pages Google trusts are the pages its AI answers borrow from. Nearly two in three pages cited in AI Overviews also rank in Google’s top 100 for the same search. Good SEO still does its old job, and now it quietly feeds the new one too.
It keeps paying
A page that ranks for a buying search keeps working next month, and it never sends you an invoice per click. Paid ads stop the day the budget does.
The money is already there
Most sites have money sitting in plain sight: a service page that ranks ninth, a product nobody linked to, a page that gets the traffic and then loses the visitor at the form. Fixing what you already have is usually the fastest return in SEO.
The timing shifts with the site. A mature site with a few blockers moves faster than a young one that still needs its core pages.
Before you sign
1. Find the searches that pay
Before any retainer starts, I run an SEO audit to work out where your revenue could come from and what’s in the way.
You see the plan and the fee before you commit to anything.
On my desk
Search Console and GA4 review
Keyword research by buyer intent, not by volume
Competitor gap analysis for your top three competitors
Technical crawl
Commercial page and conversion path review
A check on where you appear in Google’s AI Overviews for your main searches
On your desk
The searches closest to revenue that you can realistically win
A phased roadmap: what to fix now, what comes next, and what can wait
The scope and monthly fee in writing
First 30 days
2. Clear what’s blocking you
If Google can’t crawl a page, the best copy in the world won’t rank it.
So the first month goes to the problems that hold everything else back, plus the tracking we need to prove the work later.
On my desk
Crawling and indexing fixes
Redirects, canonicals, sitemaps and robots.txt
Site speed and Core Web Vitals
JavaScript rendering checks
Schema markup
GA4 conversion tracking and Search Console setup
On your desk
Key pages that Google can crawl, render and index
A measurement baseline for leads and sales from search
Clear tickets for any fix that needs your developer
Months 2 to 3
3. Fix and build the pages that sell
Pages that already have some standing get updated first, because they’re closer to paying off.
Then I fill the gaps: the service, product and comparison pages your buyers search for and your site doesn’t have yet.
On my desk
Commercial page rewrites
New service, product and comparison pages
Site architecture and internal linking
Titles, headings and on-page SEO
Calls to action and form paths
On your desk
Pages that match what buyers search for, in words they use
A site structure that tells Google what matters most
Pages built to turn a visit into a lead or a sale
Months 3 to 6
4. Close the authority gap
Google is a cautious judge of character. It wants to see that real experts stand behind your pages and that other sites vouch for you. I build the first part into your site. For the second part, I show you exactly where the gap is and what it would take to close it.
Link building is always a separate budget. Depending on what your site needs, that can be digital PR or link acquisition. I only scope it when the data says it’s the right spend.
On my desk
Backlink gap analysis against the competitors who outrank you
Author and About pages
Content built on your own data, cases and expertise
Google Business Profile and local listings, if you serve an area
On your desk
Pages that show real expertise, with real names behind them
A clear read on whether links are what’s holding you back, and how big the gap is
Ongoing
5. Keep what earns, fix what slips
Once the core pages exist, the refresh queue usually beats the content calendar.
I watch what’s earning and what’s slipping, and move the work to wherever the money is.
On my desk
Monthly performance review
Content refreshes
New pages where the data shows demand
Technical monitoring
On your desk
A monthly report on leads, sales and what changed
A short list of next month’s work, and why
Howyou’llknowit’sworking
Every month you get one short report that starts with money and works backward.
Leads and sales
Leads, sales or pipeline from organic search, tracked in GA4 by landing page.
Clicks that matter
Clicks from Search Console on the pages and searches that matter, not on every page you own.
Buying searches
Rankings for your buying searches, as a check on direction.
What changed
What I changed, what moved, and what’s next.
Rankings and traffic are diagnostics. They tell us the work is going somewhere. They aren’t the point. And you won’t get a 40-slide deck of green arrows from me. If AI visibility matters in your market, I track it as its own scoreboard through my AI search optimization services.
SearchvolumeisthemostmisleadingnumberinSEO
A keyword with 10 searches a month can be ten qualified buyers. A keyword with 10,000 can be ten thousand students writing an essay. Most of the industry sorts by the second number anyway.
A short list that passes all three tests beats a long list that passes one.
I’d rather you own a tight set of pages that earn than publish content that fills a calendar.
How I choose a search
IntentIs the person searching close to a decision?
FitWould a sale from this search be worth having?
WinnabilityCan your site realistically rank for it this year?
Resultsworthputtinganamebeside
Different markets, same standard. SEO should make you money, and these did.
Longevity and diagnostics
Jinfiniti Precision Medicine
356 to 9,365 first-page keywords
A founder’s peer-reviewed research, made legible to Google. Monthly organic sessions rose from 5,600 to 78,000.
Chateau Mojo is my SEO and AI search consultancy. I’m Jeremy McWilliams.
I’ve spent 12 years in SEO, including time at an award-winning Montreal agency. My work covers ecommerce, health and wellness, biotech, B2B, and other markets where buyers research hard before they commit.
Most AI SEO companies hand you to an account manager after the sales call. Here, the person on the call is the person doing the work.
An SEO consultant works out why a website isn’t winning the searches that matter to the business, then plans and leads the work to fix it. Some consultants only advise. I do both: I set the strategy and do the work, from technical fixes to page rewrites to the monthly report.
What are SEO consulting services?
SEO consulting services are the research, strategy and hands-on work that help a business earn leads and sales from organic search. With me, that means the audit and roadmap, technical SEO, commercial pages, content and reporting tied to revenue.
How much does an SEO consultant cost?
It depends on the size of the site and how much of the work the consultant does themselves. My SEO consulting runs on a monthly retainer, scoped to your site, the opportunity and the implementation load. A 20-page service business and a large product catalog shouldn’t get the same plan or the same price. You get the exact scope and fee in writing with the audit and roadmap, before you commit.
Is SEO still worth it in 2026?
Yes, if your buyers search before they buy. Google still handles more than 5 trillion searches a year, and the pages that rank well are the pages its AI answers borrow from most. What changed is that fewer searches end in a click, so the work has to aim at the searches that lead to a sale.
Should I hire an SEO consultant or an SEO agency?
Hire a consultant when you want senior thinking on your account every month and one person accountable for it. Hire an agency when you need a large team producing volume across many channels at once. Plenty of SEO consulting firms and companies sit in between, so ask who will actually do your work.
Are you a freelance SEO consultant?
I’m an independent SEO consultant. Chateau Mojo is my own consultancy, and you work with me, not with a team of juniors. Today I set the strategy and do the work myself. If I bring in a specialist later, the strategy and the accountability stay with me.
Do you handle technical SEO?
Yes. Technical SEO is part of every engagement: crawling, indexing, site speed, rendering, redirects, schema and site migrations. When a fix needs your developer, I write the ticket and check the result. For larger technical projects, see my technical SEO services.
Do you do link building?
Yes, as a separate budget. Some sites need links, some need digital PR, and some need neither yet. I scope it only after the audit shows what’s really holding your site back.
Do you work with B2B companies?
Yes, B2B and B2C. I work best as a B2B SEO consultant in categories where buyers research hard and trust decides the sale. The strategy changes with the business model. The standard doesn’t: search has to bring in business.
How long does SEO take to work?
It depends on the site. Technical fixes and updates to pages that already rank can move within weeks. New pages and authority take longer, especially on a young site. Before you sign, I’ll tell you what I expect to move first and what will take patience.
Can you guarantee first-page rankings?
No. Google doesn’t offer guarantees, and anyone who does is guessing with great confidence. I can tell you what’s winnable, what it’s likely to take, and how we’ll measure progress.
How do I hire the right SEO consultant?
Start with a short call where they look at your actual site, then ask four questions. Who does the work after the call? How will they measure it in leads or revenue? What won’t they promise? What would they fix first, and why? A good SEO expert for hire has clear answers to all four.
Where are you based?
Near Montreal, Quebec. I work with companies across Canada and the US, in English and French.
Findoutwhatyoursearchisworth
Bring me your site and the three competitors you lose to most. You’ll leave the call with an initial read on what’s holding you back, and whether I’m the right person to fix it.
