Contract manufacturers and job shops
Win the searches for the processes, materials and tolerances you run, so the right drawings reach your inbox and fewer of the jobs you would have to decline.
SEO for manufacturers, industrial suppliers and equipment distributors
Turn technical searches into qualified RFQs
I help manufacturers win the urgent part order, the planned specification and the multi-year supply contract. The work covers Google and the AI answers that engineers and buyers use to build a supplier shortlist, often months before anyone sends a drawing.
You get senior SEO strategy and the person who made the plan doing the work. Nothing gets relayed through sales, an account manager and a junior team.
Bring me the site and the contracts you want more of. You will leave with a clear read on where qualified RFQs are being lost and whether I can help.
Working with me
12+ yearsworking in SEO
Direct accessto the person doing the work
Business outcomesnot a rankings-only report
Built for the way manufacturing is bought
A maintenance manager with a line down searches a part number and calls the first supplier who can ship. An engineer who specifies a component for a product that launches in two years reads spec sheets for months, then hands a shortlist to quality and procurement. Good manufacturing SEO separates the known order from the long specification, then gives each one the right page, proof and next step.
OEMs and equipment makers
Give each machine, model and application its own page that answers the engineer and the buyer before a reseller answers them first.
Industrial distributors and wholesalers
Make a large catalogue easy to crawl and easy to use, with part numbers, cross-references, stock and a quote path a buyer can find in one search.
Engineered components and materials
Win the narrow technical searches for a grade, a standard or a spec, where a handful of buyers a month can decide a multi-year supply contract.
Manufacturing demand already exists
The leak is usually between the search and the RFQ.
Rankings are useful. They tell us whether the work is moving. Qualified RFQs, quotes, purchase orders and revenue tell us whether it was worth doing.
- Distributors and marketplaces rank above you for your own product names and part numbers.
- Specs, tolerances and material data sit in PDFs that Google reads badly and buyers cannot act on.
- Capability pages read like an equipment list, while engineers search for the problem they need solved.
- ISO or AS9100 certification appears as a small logo in the footer, so the buyer who filters on it never sees it.
- The RFQ form asks for a drawing, annual volumes and a budget before a buyer can ask a simple question.
- Reporting counts form fills without showing which ones became quotes, approved-supplier status or purchase orders.
How I turn engineering searches into RFQs
- 1
Capture the known need
When a buyer already knows the part, the process or the model, make the match obvious. That means product and capability pages with the specs on the page, clear lead times and minimum orders, and a quote path that works on a phone on the shop floor.
- 2
Win the long, high-value specification
Build the depth that engineering, quality and procurement each need before a new supplier gets approved. Application pages, material and process explanations, certifications, CAD and document downloads, and answers written with your engineers help the right buyer put you on the shortlist. Technical data under export controls such as ITAR stays off the public site, and your compliance lead keeps the final call on what gets published.
- 3
Find what produces revenue
Connect pages and search terms to RFQs, quotes and closed orders in your CRM or ERP wherever the data allows. With a sales cycle that runs for quarters, that link is what shows which searches bring in the big contracts. Once those are visible, the priorities get much easier.
Show me where the RFQs are being lost
A straight conversation about your site. I won’t promise to get you on the approved-vendor list by Friday.
Show up wherever engineers and buyers make the shortlist
The known part still starts in Google. Bigger specification decisions spill into industry directories, trade publications, distributor listings and AI answers that name three or four suppliers. I work on both moments as one buying journey and measure them separately.
Be the obvious source when the part is known
Product and part-number rankings, specs on the page, stock and lead-time details, fast pages and an RFQ path with as few fields as possible.
Make the shortlist for the big contract
Application and capability depth, visible certifications, answers from your engineers, directory and trade signals, and information AI systems can understand and cite.
What I handle
The mix changes with the catalogue, the sales cycle and the contracts you want more of. A typical engagement can include:
- Commercial search strategy
- Prioritize products, processes and industries by contract value, margin and the odds of winning.
- Catalogue and capability structure
- Give each product line, process and industry you serve a clear home without thousands of thin part variants.
- Technical content with your engineers
- Application, material and process pages built from short interviews. Your engineers check the facts. I do the writing.
- Spec sheets and documents
- Move the specs that buyers search for into the page itself and keep the PDF as a download.
- Technical SEO
- Clear the crawling, indexing, speed, schema, filter and duplication problems that hold large catalogues back.
- AI-search visibility
- Track whether the company gets named and cited when buyers ask for suppliers, then strengthen the evidence behind it.
- Measurement
- Report the path from visibility to RFQs, quotes, orders and revenue wherever the data allows.
Results worth putting a name beside
Different markets. Same standard. Search needs to create a business result, not just a nicer traffic chart.
Confidential client
$0 to $8.48M in organic revenue
A new domain in a restricted category. Month for month, year two earned seven times year one.
Read the case studyJinfiniti Precision Medicine
356 to 9,365 first-page keywords
A founder’s peer-reviewed research, made legible to Google. Monthly organic sessions rose from 5,600 to 78,000.
Read the case studyJay Campbell
3.3x organic traffic
A bestselling author’s site, rebuilt around what he knows best. Ranking keywords grew fivefold.
Read the case studyWhat the first six months look like
First 30 days
Establish the baseline, confirm the products, processes and industries closest to revenue, clear urgent blockers, and start the first priority work.
Months 2 to 3
Build or improve the pages that should create qualified RFQs. Move key specs out of PDFs, fix the quote path, and connect tracking to the CRM.
Months 3 to 6
Expand what is working, add application content and third-party proof, and improve pages stuck below the fold.
Six months and beyond
Compare visibility, RFQs, quotes, orders and revenue. Put more effort where the channel is earning and change course where it is not.
A grand name for a very direct working relationship
Chateau Mojo is my SEO and AI-search consultancy. I am Jeremy McWilliams.
I have spent 12 years in SEO, including time at an award-winning Montreal agency. My work has covered ecommerce, health and wellness, biotech, B2B, and other markets where trust and a considered buying decision matter.
I set the strategy and execute the work myself. The person on the call is the person responsible for what ships.
More about meThis works best when
If SEO is the wrong spend for where the business stands, I will say so on the call. And if your best leads come from one trade show a year, SEO will not replace the free pens. It can keep buyers finding you for the other 51 weeks.
- You know which products, processes or industries carry the best margins.
- An engineer or sales lead can give 30 minutes a month to answer technical questions.
- Someone on your side can publish changes to the website, or can give me access to do it.
- You want qualified RFQs, not a quota of blog posts.
- You are prepared to give the channel time over a sales cycle measured in quarters.
Questions manufacturers usually ask
Can this work for a niche product and for a large catalogue?
Yes. A niche manufacturer needs depth and proof on a small set of technical searches, where 10 searches a month can include the buyer behind your biggest contract. A large catalogue also needs a structure that lets thousands of parts get found without thin copies of the same page.
How quickly should we expect results?
It depends on the site, the market and the work involved. Technical fixes and RFQ-form leaks can move sooner. Competitive terms take longer, and with a long sales cycle, revenue shows up months after the RFQs do. Before you sign, I will explain what I expect to change first and what needs time.
What does AI search change for a manufacturer?
It adds another place where engineers and buyers ask which suppliers to consider, often before they contact anyone. Clear specs, visible certifications, credible application examples and strong directory and trade signals help. I track AI mentions and citations separately from Google rankings.
Will SEO put us in competition with our distributors?
It does not have to. Your site should be the best source for the manufacturer’s facts, such as specs, applications and documentation, and it can still send buyers to your distributors to order. I agree the approach with your sales team before any product page changes.
Do you guarantee rankings or a certain number of RFQs?
No. Nobody controls Google, AI recommendations, your market or your sales cycle. I can assess the opportunity, improve the parts we control and report what changed without dressing up a weak result.
How do engagements work?
On a monthly retainer. The scope depends on the catalogue, markets, website and implementation load. Better CRM data improves the priorities, but it is not required to begin. You get the roadmap and monthly fee before committing.
Find out where your RFQs are being lost
Bring me the site and the contracts you want more of. You will leave the call with a clearer read on the search opportunity, the leaks between visibility and RFQs, and whether I am the right person to help.
If there is a better use of the budget, I will tell you.