Dentists
Win the emergency search on the map without burying implants, clear aligners and cosmetic work behind one “general dentistry” page.
Healthcare SEO for dentists, plastic surgeons and clinics
Make your practice easier to find and trust
I help practices win the urgent visit, the planned treatment and the high-value procedure. The work covers Google, Maps and the AI answers patients use to decide who to trust with their health.
You get senior SEO strategy and the person who made the plan doing the work. Nothing gets relayed through sales, an account manager and a junior team.
Bring me the site. You will leave with a clear read on where qualified patients are being lost and whether I can help.
Working with me
12+ yearsworking in SEO
Direct accessto the person doing the work
Business outcomesnot a rankings-only report
Built for the way care is chosen
A cracked tooth on a Saturday is not chosen like a rhinoplasty. Good healthcare SEO separates the urgent visit from the considered procedure, then gives each one the right page, proof and next step. And because patients are trusting you with their health, the proof has to be real.
Plastic surgeons
Support a long, private decision with procedure pages, surgeon credentials, recovery details and before-and-after galleries patients agreed to share.
Medical clinics
Give every provider, service line and location a page worth finding, so the clinic ranks for what it treats and not only for its name.
Multi-location practices
Keep every profile, provider and address telling the same accurate story across Google, directories and AI answers.
Patient demand already exists
The leak is usually between the search and the booked appointment.
Rankings are useful. They tell us whether the work is moving. Booked appointments, new patients and revenue tell us whether it was worth doing.
- The Google Business Profile shows old hours, a provider who left in 2023, or a category that does not match the main service.
- High-value treatments are buried under a single “Services” page.
- Provider bios are two lines and a headshot, so nobody can tell who is qualified to do what.
- Medical content was written by someone who has never met a patient, and it reads that way.
- Reviews arrive in a burst, then stop. Replies are copy-paste, or worse, say too much about the patient.
- Reporting celebrates calls without showing which ones became booked appointments.
How I turn local search into booked patients
- 1
Win the map pack
Make the practice, the location, the hours and the next step obvious when someone needs care nearby. That means an accurate Google Business Profile, strong location pages, consistent listings, a steady flow of reviews and a call path that works on a phone.
- 2
Earn trust for the considered procedure
Build the depth a patient needs before booking a consultation. Procedure and treatment pages, provider credentials, recovery and cost questions answered plainly, and content reviewed by a clinician on your team, with their name on the page. I write it. They make sure it is right.
- 3
Find what produces patients
Connect pages and search terms to calls, forms and booked appointments wherever your phone and booking systems allow. When the most valuable treatments become visible, the priorities get much easier.
Show me where the patients are being lost
A straight conversation about your site. I won’t promise to make you the top-rated surgeon in the state by Friday.
Show up wherever patients make the shortlist
Urgent care still starts on the map. Bigger decisions spill into reviews, provider research and AI answers, and health is one of the most common topics people bring to ChatGPT, with more than 300 million people asking it health questions every week (OpenAI, July 2026). I work on both moments as one patient journey and measure them separately.
Get found when it cannot wait
Map pack rankings, accurate hours and locations, recent reviews, service pages, fast mobile pages and a one-tap route to the front desk.
Make the shortlist for the big decision
Procedure pages, provider credentials, clinician-reviewed content, strong third-party signals, and information AI systems can understand and cite.
What I handle
The mix changes with the specialty, the market and the treatments you want more of. A typical engagement can include:
- Commercial search strategy
- Prioritize treatments and locations by value, fit and the odds of winning.
- Local SEO and map alignment
- Align the website, Google Business Profile, listings and reviews so they work from the same facts.
- Treatment and procedure content
- Answer the patient question, show who is qualified, and make booking easy.
- Provider trust
- Bios, credentials, reviewer bylines and schema that show patients and search engines who is behind the care.
- Technical SEO
- Clear the crawling, indexing, speed, schema and duplication problems that hold strong pages back.
- AI-search visibility
- Track whether the practice gets named and cited, then strengthen the evidence behind it.
- Measurement
- Report the path from visibility to calls, bookings and new patients wherever the data allows.
Results worth putting a name beside
Health, longevity and diagnostics, where trust decides the sale. Same standard. Search needs to create a business result, not just a nicer traffic chart.
Jinfiniti Precision Medicine
356 to 9,365 first-page keywords
A founder’s peer-reviewed research, made legible to Google. Monthly organic sessions rose from 5,600 to 78,000.
Read the case studyJay Campbell
3.3x organic traffic
A bestselling author’s site, rebuilt around what he knows best. Ranking keywords grew fivefold.
Read the case studyConfidential client
$0 to $8.48M in organic revenue
A new domain in a restricted category. Month for month, year two earned seven times year one.
Read the case studyWhat the first six months look like
First 30 days
Establish the baseline, confirm the treatments and locations closest to revenue, fix urgent profile and listing errors, and start the first priority work.
Months 2 to 3
Build or improve the pages that should bring in patients. Align local signals, set up the review and clinician review process, and put booking tracking in place.
Months 3 to 6
Expand what is working, strengthen provider and third-party proof, and improve pages stuck below the fold.
Six months and beyond
Compare visibility, bookings and new patients. Put more effort where the channel is earning and change course where it is not.
A grand name for a very direct working relationship
Chateau Mojo is my SEO and AI-search consultancy. I am Jeremy McWilliams.
I have spent 12 years in SEO, including time at an award-winning Montreal agency. My work has covered ecommerce, health and wellness, biotech, B2B, and other markets where trust and a considered buying decision matter.
I set the strategy and execute the work myself. The person on the call is the person responsible for what ships.
More about meThis works best when
If SEO is the wrong spend for the practice, I will say so on the call. Already booked out for three months? Hire another hygienist first.
- You know which treatments and locations matter most to the practice.
- A clinician on your team can review content before it goes live.
- Your front desk can ask happy patients for a review.
- You want booked appointments, not a quota of blog posts.
- You are prepared to give the channel time to compound.
Questions practices usually ask
Can this work for one location and for a multi-location group?
Yes. A single practice needs depth and strong local proof. A group also needs a structure that gives each location and provider a useful page without thin copies at scale.
How do you handle patient privacy?
My work does not need patient health information, and I do not collect it. Review replies thank people without confirming they are a patient, which matters: HHS has settled with a dental practice over review replies that disclosed patient information. Your practice stays responsible for its own HIPAA program.
How quickly should we expect results?
It depends on the site, the market and the specialty. Profile fixes and listing errors can move sooner. Competitive treatment and city rankings usually take longer. Before you sign, I will explain what I expect to change first and what needs time.
What does AI search change for a practice?
It adds another place where patients ask who to trust, especially for elective or unfamiliar procedures. Accurate practice facts, credible provider information and strong third-party signals help. I track AI mentions and citations separately from Google rankings.
Do you guarantee rankings or a certain number of patients?
No. Nobody controls Google, AI recommendations, local demand or your front desk. I can assess the opportunity, improve the parts we control and report what changed without dressing up a weak result.
How do engagements work?
On a monthly retainer. The scope depends on the locations, providers, treatments and implementation load. Better call and booking data improves the priorities, but it is not required to begin. You get the roadmap and monthly fee before committing.
Find out where qualified patients are being lost
Bring me the site and the treatments you want more of. You will leave the call with a clearer read on the search opportunity, the leaks between visibility and booked appointments, and whether I am the right person to help.
If there is a better use of the budget, I will tell you.