How Jinfiniti went from 356 to 9,365 first-page keywords

The client

Jinfiniti Precision Medicine is a longevity company built on one idea: that you can measure your NAD+ levels, understand them and improve them, and that doing so changes what’s possible for your health.

Its founder, Dr. Jin-Xiong She, is a genomic researcher with decades of peer-reviewed work in precision medicine. Jinfiniti sells at-home biomarker tests and supplements backed by that clinical science.

The science came first. The trend caught up with it later.

The problem

The product and the research were sound. Very little of it was visible.

The site had content, but it wasn’t built to rank or to convert. Blog articles lacked the structure, depth and authority signals Google looks for before it trusts a health brand. Product pages targeted the wrong keywords, and the URL structure needed work. And although the company had one of the most credentialed founders in the field, nothing put that expertise where it counted: in the content itself.

The authority was there. It wasn’t legible, to Google or to the people searching.

The strategy

1. Putting the expertise to work

   Dr. She’s credentials are exceptional, so the strategy started there. I worked his research and clinical background into the content, backed every major claim with peer-reviewed data, and gave every article structured references and citations. In a category full of wellness blogs that cite nothing, that stood out to readers and to Google.

2. Rebuilding the content strategy

   The old content was scattered. I replaced it with pillars built around Jinfiniti’s core products and audiences: NAD+ science, at-home testing, health optimization and clinical applications. I rewrote every existing article to the new standard and mapped each new one to a keyword, a stage of the funnel and a reader one good article away from becoming a customer.

3. Upgrading the article pages

   Good content in a weak template still underperforms. I added custom calls to action, newsletter signups, key takeaways and structured data across the blog. Each change is small. Together they lift engagement and rankings at the same time.

4. Fixing the product pages

   I optimized the product pages for the terms buyers search when they’re ready, cleaned up the URLs, and wrote the clinical research into the product copy. The aim was a page that earns trust and ranks for the search that comes just before a purchase.

5. Building the brand underneath

   SEO works best on a clear brand. Alongside the content, I wrote white papers, supported a full rebrand, and helped define the core messaging and the website overhaul that everything else sat on.

The outcome

In October 2024, Jinfiniti ranked on the first page of Google in the US for 356 keywords. By February 2026 it ranked there for 9,365. Monthly organic sessions grew from 5,600 to 78,000 by January 2026, and monthly impressions went from 176,000 to 10.3 million by March.

Organic search revenue rose 24.8% in 2025 over 2024. By March 2026 Jinfiniti also turned up in about 1,900 AI answers a month, most of them in Google’s AI results.

No single tactic did this. It came from lining up the science Jinfiniti already had with a content strategy that made it legible. Dr. She’s expertise didn’t change, and neither did the research. What changed was the structure, the strategy and the signal to Google that this brand belonged in the conversation.

Worth knowing