Vitamins and minerals
Win the form and ingredient searches, like glycinate against citrate, where the buyer stops choosing a nutrient and starts choosing a product.
SEO for supplement, vitamin and nutraceutical brands
Turn supplement research into confident purchases
I help supplement brands win the quick reorder, the ingredient comparison and the researched purchase. The work covers Google, your store and the AI answers buyers now use to decide whose formula to trust.
You get senior SEO strategy and the person who made the plan doing the work. Nothing gets relayed through sales, an account manager and a junior team.
Bring me the site and your best sellers. You will leave with a clear read on where qualified demand is being lost and whether I can help.
Working with me
12+ yearsworking in SEO
Direct accessto the person doing the work
Business outcomesnot a rankings-only report
Built for the way supplements are bought
A magnesium reorder is not bought like a longevity stack someone has researched for three weeks. Good supplement SEO separates the known need from the considered purchase, then gives each one the right page, proof and next step.
Sports and performance
Compete with the giant tubs on specific goals, stacks and third-party testing, instead of fighting for the word "protein".
Longevity and specialty formulas
Explain the science clearly enough for a skeptical buyer, with real studies behind every claim and nothing a regulator would circle in red.
Practitioner and clinical brands
Build the lab data, sourcing and documentation pages that practitioners and careful buyers check before a first order.
Supplement demand already exists
The leak is usually between the search and the cart.
Rankings are useful. They tell us whether the work is moving. Orders, subscriptions and revenue tell us whether it was worth doing.
- Product pages rank for the brand name and almost nothing else.
- Ingredient and benefit searches go to publishers and marketplaces, so the brand site never enters the comparison.
- Best sellers and high-margin products sit under the same generic collection label.
- Copy promises what a product "treats", which is a problem for search and a bigger one for compliance.
- The brand site, the marketplace listings and the AI answers describe the formula three different ways.
- Reporting celebrates sessions without showing first orders, repeat orders or subscriptions.
How I turn supplement searches into orders
- 1
Capture the known need
Make the product, the dose, the form and the next step obvious when someone already knows what they want. That means strong product and collection pages, clean product data, useful reviews and a checkout path that works on a phone.
- 2
Win the researched purchase
Build the depth a careful buyer needs before a first order. Ingredient pages, comparison content, cited research, and sourcing and testing information help the right buyer move from research to your cart. Claims stay in structure-function language, because the FTC expects health claims to rest on competent and reliable scientific evidence.
- 3
Find what produces revenue
Connect pages and search terms to first orders, repeat orders and subscriptions in your store and analytics. When the most valuable products become visible, the priorities get much easier.
Show me where the orders are being lost
A straight conversation about your site. I won’t promise to outrank a marketplace by Friday.
Show up wherever buyers make the shortlist
The reorder still starts in a search bar. The bigger decisions spill into reviews, comparison searches and AI answers, and health is one of the most common topics people bring to ChatGPT, with more than 300 million people asking it health questions every week (OpenAI, July 2026). I work on both moments as one buying journey and measure them separately.
Be the obvious choice when they know what they want
Product and collection rankings, clear dosage and ingredient facts, strong reviews, fast mobile pages and a clean path to checkout.
Make the shortlist when buyers do their homework
Ingredient and comparison content, cited research, third-party proof, and product facts AI systems can understand and cite.
What I handle
The mix changes with the catalogue, the platform and the products you want more of. A typical engagement can include:
- Commercial search strategy
- Prioritize products and ingredients by margin, fit and the odds of winning.
- Store architecture
- Give each product line a clear home without creating hundreds of thin variant pages.
- Product and ingredient content
- Answer the buying question with claims that hold up, and make the next step easy.
- Technical SEO
- Clear the crawling, indexing, speed, schema and duplicate-variant problems that hold strong pages back.
- AI-search visibility
- Track whether the brand gets named and cited, then strengthen the evidence behind it.
- Measurement
- Report the path from visibility to orders, subscriptions and revenue wherever the data allows.
Results worth putting a name beside
Different products. Same standard. Search needs to create a business result, not just a nicer traffic chart.
Confidential client
$0 to $8.48M in organic revenue
A new domain in a restricted category. Month for month, year two earned seven times year one.
Read the case studyJinfiniti Precision Medicine
356 to 9,365 first-page keywords
A founder’s peer-reviewed research, made legible to Google. Monthly organic sessions rose from 5,600 to 78,000.
Read the case studyJay Campbell
3.3x organic traffic
A bestselling author’s site, rebuilt around what he knows best. Ranking keywords grew fivefold.
Read the case studyWhat the first six months look like
First 30 days
Establish the baseline, confirm the products and ingredients closest to revenue, flag risky claims and start the first priority work.
Months 2 to 3
Build or improve the product and collection pages that should sell more. Fix technical blockers and put revenue tracking in place.
Months 3 to 6
Expand into ingredient and comparison content, strengthen proof and authority, and improve pages stuck below the fold.
Six months and beyond
Compare visibility, orders and revenue. Put more effort where the channel is earning and change course where it is not.
A grand name for a very direct working relationship
Chateau Mojo is my SEO and AI-search consultancy. I am Jeremy McWilliams.
I have spent 12 years in SEO, including time at an award-winning Montreal agency. My work has covered ecommerce, health and wellness, biotech, B2B, and other markets where trust and a considered buying decision matter.
I set the strategy and execute the work myself. The person on the call is the person responsible for what ships.
More about meThis works best when
If SEO is the wrong spend for where the brand stands, I will say so on the call.
- You sell direct from your own site, even if you also sell on marketplaces.
- You know which products carry the margin.
- Your formulas have real science or real proof behind them.
- You want orders and subscriptions, not a quota of blog posts.
- You are prepared to give the channel time to compound.
Questions supplement brands usually ask
Can this work for a small catalogue and a large one?
Yes. A small catalogue needs depth and strong proof on every product. A large one also needs a structure that gives each product line a useful page without thin copies of the same variant.
How do you keep supplement content compliant?
I write in structure-function language, back claims with peer-reviewed studies and keep disease claims off the page. I am not a lawyer, so your regulatory advisor makes the final call on claims.
How quickly should we expect results?
It depends on the site, the category and the work involved. Product page fixes and technical blockers can move sooner. Competitive ingredient terms usually take longer. Before you sign, I will explain what I expect to change first and what needs time.
What does AI search change for a supplement brand?
It adds another place where buyers ask which product to trust, especially for new or unfamiliar ingredients. Clear product facts, cited research and strong third-party signals help. I track AI mentions and citations separately from Google rankings.
Do you guarantee rankings or a certain number of sales?
No. Nobody controls Google, AI recommendations or your conversion rate. I can assess the opportunity, improve the parts we control and report what changed without dressing up a weak result.
How do engagements work?
On a monthly retainer. The scope depends on the catalogue, the platform and the implementation load. Better sales data improves the priorities, but it is not required to begin. You get the roadmap and monthly fee before committing.
Find out where your orders are being lost
Bring me the site and the products you want more of. You will leave the call with a clearer read on the search opportunity, the leaks between visibility and orders, and whether I am the right person to help.
If there is a better use of the budget, I will tell you.