Plumbing
Capture the emergency call without burying water heaters, sewer work, repiping, and renovations behind one generic service page.
SEO for plumbing, HVAC, roofing, and electrical companies
Turn local searches into booked jobs
I help home service companies win the urgent call, the planned replacement, and the high-value project. The work covers Google, Maps, and the AI answers homeowners use to build a shortlist.
You get senior SEO strategy and the person who made the plan doing the work. Nothing gets relayed through sales, an account manager and a junior team.
Bring me the site. You will leave with a clear read on where qualified local demand is being lost and whether I can help.
Working with me
12+ yearsworking in SEO
Direct accessto the person doing the work
Business outcomesnot a rankings-only report
Built for the way home services are bought
A burst pipe is not bought like a new roof. A furnace repair is not the same search as a system replacement. Good home services SEO separates the immediate problem from the considered purchase, then gives each one the right page, proof, and next step.
HVAC
Separate seasonal repair demand from replacements, maintenance plans, indoor air quality, and efficiency upgrades.
Roofing
Support the longer sale with pages that answer questions about materials, storm damage, warranties, financing, and the company doing the work.
Electrical
Qualify everything from immediate faults to panel upgrades, rewiring, generators, and EV chargers before the wrong lead takes up the schedule.
Home service demand already exists
The leak is usually between the search and the booked job.
Rankings are useful. They tell us whether the work is moving. Calls, booked estimates, closed jobs, and revenue tell us whether it was worth doing.
- The site brings in repairs when the business wants replacements.
- High-value services are buried under broad navigation labels.
- City pages repeat the same copy and give homeowners no local reason to trust the company.
- Google Business Profile, service pages, reviews, and service areas tell slightly different stories.
- Reporting celebrates calls without showing which ones became estimates or revenue.
- The marketing works, but the call is missed or the follow-up takes too long.
How I turn local search into booked work
- 1
Capture urgent demand
Make the service, service area, availability, and next step obvious when someone needs help now. That means strong local pages, aligned map signals, useful reviews, and a call path that works on a phone.
- 2
Win the planned, high-value project
Build the depth a homeowner needs before requesting an estimate. Replacement pages, financing information, project proof, comparison content, and clear explanations help the right buyer move from research to a shortlist.
- 3
Find what produces revenue
Connect pages and search terms to calls, forms, estimates, and closed jobs wherever the systems allow. When the most valuable work becomes visible, the priorities get much easier.
Show me where the jobs are being lost
A straight conversation about your site. I won’t promise to rank first by Friday.
Show up wherever homeowners make the shortlist
The urgent call still starts in Google. Bigger decisions are more likely to spill into reviews, comparison searches, and AI answers. I work on both moments as one buying journey and measure them separately.
Get found when the problem cannot wait
Local rankings, map visibility, service-area accuracy, reviews, service pages, mobile speed, and a fast route to a real person.
Make the shortlist for the expensive job
Detailed service content, project evidence, expert answers, strong third-party signals, and information AI systems can understand and cite.
What I handle
The mix changes with the market, the site, and the jobs you want more of. A typical engagement can include:
- Commercial search strategy
- Prioritize services and locations by job value, fit, and the odds of winning.
- Service and location architecture
- Give important work a clear home without creating hundreds of thin city pages.
- Local SEO and map alignment
- Align the website, Google Business Profile, service areas, and reviews working from the same facts.
- Page content and conversion paths
- Answer the buying question, qualify the lead, and make the next step easy.
- Technical SEO
- Clear the crawling, indexing, speed, schema, and duplication problems that hold strong pages back.
- AI-search visibility
- Track whether the company gets named and cited, then strengthen the evidence behind it.
- Measurement
- Report the path from visibility to calls, estimates, sales, and revenue wherever the data allows.
Results worth putting a name beside
Different markets. Same standard. Search needs to create a business result, not just a nicer traffic chart.
Jinfiniti Precision Medicine
356 to 9,365 first-page keywords
A founder’s peer-reviewed research, made legible to Google. Monthly organic sessions rose from 5,600 to 78,000.
Read the case studyConfidential client
$0 to $8.48M in organic revenue
A new domain in a restricted category. Month for month, year two earned seven times year one.
Read the case studyJay Campbell
3.3x organic traffic
A bestselling author’s site, rebuilt around what he knows best. Ranking keywords grew fivefold.
Read the case studyWhat the first six months look like
First 30 days
Establish the baseline, confirm the services and locations closest to revenue, clear urgent blockers, and start the first priority work.
Months 2 to 3
Build or improve the pages that should generate qualified calls. Align local signals, fix the conversion path, and put useful tracking in place.
Months 3 to 6
Expand what is working, strengthen authority and proof, improve pages stuck below the fold, and build the next commercial opportunity.
Six months and beyond
Compare visibility, leads, estimates, and revenue. Put more effort where the channel is earning and change course where it is not.
A grand name for a very direct working relationship
Chateau Mojo is my SEO and AI-search consultancy. I am Jeremy McWilliams.
I have spent 12 years in SEO, including time at an award-winning Montreal agency. My work has covered ecommerce, health and wellness, biotech, B2B, and other markets where trust and a considered buying decision matter.
I set the strategy and execute the work myself. The person on the call is the person responsible for what ships.
More about meThis works best when
If SEO is the wrong spend for where the business stands, I will say so on the call.
- You know which services and job types matter most to the business.
- Your service area is defined and the team has room for better work.
- You want qualified calls and estimates, not a quota of blog posts.
- You can improve sales follow-up when the data shows a leak.
- You are prepared to give the channel time to compound.
Questions home service companies usually ask
Can this work for one market and for multiple locations?
Yes. A single-market company needs depth and strong local proof. A multi-location company also needs a structure that gives each real market a useful page without creating thin copies at scale.
How quickly should we expect results?
It depends on the site, the market, and the work involved. Local-profile fixes and conversion leaks can move sooner. Competitive service and location rankings usually take longer. Before you sign, I will explain what I expect to change first and what needs time.
What does AI search change for a local service company?
It adds another place where homeowners may ask who to trust, especially for expensive or unfamiliar work. Clear service information, credible proof, useful expert answers, and strong third-party signals help. I track AI mentions and citations separately from Google rankings.
Do you guarantee rankings or a certain number of calls?
No. Nobody controls Google, AI recommendations, local demand, or your close rate. I can assess the opportunity, improve the parts we control, and report what changed without dressing up a weak result.
How do engagements work?
On a monthly retainer. The scope depends on the markets, services, website, and implementation load. Better call and CRM data improves the priorities, but it is not required to begin. You get the roadmap and monthly fee before committing.
Find out where qualified local demand is being lost
Bring me the site and the services you want more of. You will leave the call with a clearer read on the search opportunity, the leaks between visibility and booked work, and whether I am the right person to help.
If there is a better use of the budget, I will tell you.