Direct-to-consumer brands
Win the category and problem searches where new customers find you, instead of living on searches for your own brand name.
Ecommerce SEO services for Shopify, WooCommerce and custom stores
Get your products found by people ready to buy
I help online stores win the quick reorder, the category browse and the researched purchase. The work covers Google, product listings in search and the AI answers shoppers use to compare before they buy.
You get senior SEO strategy and the person who made the plan doing the work. Nothing gets relayed through sales, an account manager and a junior team.
Bring me the store and the categories that carry the margin. You will leave with a clear read on where orders are being lost and whether I can help.
Working with me
12+ yearsworking in SEO
Direct accessto the person doing the work
Business outcomesnot a rankings-only report
Built for the way online stores are bought
A phone charger is not bought like a sofa. A refill order is not the same search as a first purchase from a brand the shopper has never heard of. Good ecommerce SEO separates the quick buy from the considered one, then gives each one the right page, proof and next step.
Large catalogues and retailers
Control filters, variants and pagination so search engines spend their time on the pages that sell, and not on 40,000 versions of “blue, size M, sort by price”.
High-consideration products
Support the big-ticket purchase with comparison pages, buying guides, specs and proof that answer the question before the shopper emails support.
B2B and wholesale stores
Make part numbers, specs, bulk pricing and trade accounts easy to find for buyers who search in exact terms and order in cases.
Ecommerce demand already exists
The leak is usually between the search and the cart.
Rankings are useful. They tell us whether the work is moving. Orders, margin and revenue tell us whether it was worth doing.
- Category pages are a grid of products with no reason to rank, so publishers and marketplaces take the search.
- Product pages use the manufacturer description, word for word, like every other store that sells the same item.
- Filters and variants create thousands of near-copy URLs, and the pages that matter get crawled last.
- Sold-out and discontinued products turn into dead pages, and the links they earned go with them.
- A replatform or redesign went live without a redirect plan, and organic revenue has not been the same since.
- Reporting celebrates sessions without showing orders, average order value or repeat customers.
How I turn product searches into orders
- 1
Capture the known need
Make the product, the price, the stock status and the next step obvious when someone already knows what they want. That means strong product and category pages, clean product data and structured data, reviews that show in search, and a checkout path that works on a phone.
- 2
Win the researched purchase
Build the depth a careful shopper needs before a first order from a store they do not know yet. Buying guides, comparison pages, sizing and fit answers, and real product detail help the right buyer move from research to your cart instead of to a marketplace.
- 3
Find what produces revenue
Connect pages and search terms to orders, margin and repeat purchases in your store and analytics. When the categories that carry the business become visible, the priorities get much easier.
Show me where the orders are being lost
A straight conversation about your site. I won’t promise to rank for “shoes” by Friday.
Show up wherever shoppers make the shortlist
The reorder still starts in a search bar. Bigger purchases spill into reviews, comparison searches, product listings and AI answers that name a few brands and skip the rest. I work on both moments as one buying journey and measure them separately.
Be easy to buy when the shopper knows the item
Product and category rankings, accurate price and stock data, product structured data, reviews, fast mobile pages and a short path to checkout.
Make the shortlist when the shopper compares
Buying guides, comparison content, real product detail, third-party reviews and mentions, and product facts AI systems can understand and cite.
What I handle
The mix changes with the catalogue, the platform and the products you want to sell more of. A typical engagement can include:
- Commercial search strategy
- Prioritize categories and products by margin, demand and the odds of winning.
- Category and store architecture
- Build the category structure around how people search, and give each product line a clear home.
- Product and category content
- Write copy that answers the buying question and gives each page a reason to rank.
- Technical SEO
- Control filters, variants, pagination and crawl waste, and fix the speed, schema and indexing problems that hold strong pages back.
- Migrations and replatforming
- Map the redirects and check the launch, so a new platform does not cost you the rankings the old one earned.
- AI-search visibility
- Track whether the store and its products get named and cited, then strengthen the evidence behind them.
- Measurement
- Report the path from visibility to orders, margin and revenue wherever the data allows.
Results worth putting a name beside
Stores that sell online. Same standard. Search needs to create a business result, not just a nicer traffic chart.
Confidential client
$0 to $8.48M in organic revenue
A new domain in a restricted category. Month for month, year two earned seven times year one.
Read the case studyJinfiniti Precision Medicine
356 to 9,365 first-page keywords
A founder’s peer-reviewed research, made legible to Google. Monthly organic sessions rose from 5,600 to 78,000.
Read the case studyJay Campbell
3.3x organic traffic
A bestselling author’s site, rebuilt around what he knows best. Ranking keywords grew fivefold.
Read the case studyWhat the first six months look like
First 30 days
Establish the baseline, confirm the categories and products closest to revenue, find crawl waste and lost redirects, and start the first priority work.
Months 2 to 3
Build or improve the category and product pages that should sell more. Fix technical blockers and put revenue tracking in place.
Months 3 to 6
Expand into buying guides and comparison content, strengthen reviews and authority, and improve pages stuck below the fold.
Six months and beyond
Compare visibility, orders and revenue. Put more effort where the channel is earning and change course where it is not.
A grand name for a very direct working relationship
Chateau Mojo is my SEO and AI-search consultancy. I am Jeremy McWilliams.
I have spent 12 years in SEO, including time at an award-winning Montreal agency. My work has covered ecommerce, health and wellness, biotech, B2B, and other markets where trust and a considered buying decision matter.
I set the strategy and execute the work myself. The person on the call is the person responsible for what ships.
More about meThis works best when
If SEO is the wrong spend for where the store stands, I will say so on the call. If the checkout is broken, fix that first. I will wait.
- You sell direct from your own store, even if you also sell on marketplaces.
- You know which categories and products carry the margin.
- Someone on your side can publish changes, or can give me access to do it.
- You want orders, not a quota of blog posts.
- You are prepared to give the channel time to compound.
Questions online stores usually ask
Can this work for a small catalogue and a large one?
Yes. A small catalogue needs depth and strong proof on every product. A large one also needs clear rules for filters, variants and sold-out products, so search engines find the pages that sell.
Which ecommerce platforms do you work with?
Shopify, WooCommerce and most custom builds. The platform changes how a fix is made, not what the store needs. If the platform itself is holding the store back, I will tell you before anyone suggests a replatform.
How quickly should we expect results?
It depends on the store, the category and the work involved. Technical fixes and product page improvements can move sooner. Competitive category terms usually take longer. Before you sign, I will explain what I expect to change first and what needs time.
What does AI search change for an online store?
It adds another place where shoppers ask which product to buy, especially for expensive or unfamiliar items. Clear product facts, honest comparisons and strong third-party reviews help. I track AI mentions and citations separately from Google rankings.
Do you guarantee rankings or a certain number of sales?
No. Nobody controls Google, AI recommendations or your conversion rate. I can assess the opportunity, improve the parts we control and report what changed without dressing up a weak result.
How do engagements work?
On a monthly retainer. The scope depends on the catalogue, platform and implementation load. Better sales data improves the priorities, but it is not required to begin. You get the roadmap and monthly fee before committing.
Find out where the store is losing orders
Bring me the store and the categories you want to sell more of. You will leave the call with a clearer read on the search opportunity, the leaks between visibility and orders, and whether I am the right person to help.
If there is a better use of the budget, I will tell you.