If there’s a better use of your budget, I’ll tell you.
SEO content services
SEOcontentthatearnsitskeep
AI can write a thousand blog posts before lunch. So can your competitors. The pages that still win, in Google and in AI answers, are the ones with something real to say and a clear job to do.
My SEO content writing services plan, write and refresh the pages that bring in buyers. Every page gets a reason to exist, starting with the pages closest to a sale. You work with me directly, from the content audit to the monthly report.
Simple questions now end inside Google or an AI answer. The clicks that are left go to pages that help someone compare, choose or buy. And the pages that rank first and get quoted are mostly written by people who know the subject.
A content calendar full of “what is” posts made sense in 2019. Today it mostly feeds AI answers that never send you the visitor.
Mostsitesaresittingonunfinishedpages
The fastest content win is rarely a new post. It’s the service page ranking eighth, the product page with two lines of copy, the 2022 guide that still gets traffic and sends it nowhere. Those pages already have standing with Google. Fixing them is closer to payday than starting from zero.
Good pages also work twice now. A page that answers the buying question clearly, in its first lines, is the kind of page AI answers borrow from. Ahrefs found that nearly two in three pages cited in Google’s AI Overviews also rank in Google’s top 100 for the same search. Write the page well once and it can earn in both places.
The calendar comes before the strategy. Four posts a month is a quota. It says nothing about which searches lead to a sale.
Topics get picked by volume. The biggest keyword on the list usually belongs to students, job seekers and the merely curious.
The writer isn’t close to the business. A generalist with a keyword list can make a page sound right. Buyers, and AI tools, can tell when it’s thin.
New posts always beat updates on the to-do list. While the calendar rolls on, last year’s best pages quietly lose ground.
Success gets measured in traffic. A post with 10,000 visits and zero leads gets a gold star. It shouldn’t.
Everypagegetsajob
Before I write anything, each page on your site gets a job. Win a buying search, answer a comparison, support a money page, or get out of the way. Pages without a job get merged, redirected or cut. Then I write and rewrite in the order that pays.
I start with small batches of pages with clear buyer intent, so you see what works before we scale. When the plan calls for volume, I can scale up fast. I’ve shipped more than 100 pages in a month, and programmatic pages are an option where your data supports them.
Weeks 1 to 3
1. Take stock
I look at every page you already have, with the data behind it.
Most sites have a few pages doing all the work, a long tail doing nothing, and a handful fighting each other for the same search.
On my desk
Content inventory with Search Console and GA4 data
Keyword research by buyer intent, not by volume
Cannibalization check (pages competing for the same search)
Competitor content gap review
A check on which sources AI answers cite in your category
On your desk
Every page marked keep, refresh, merge or cut
The searches closest to revenue that you can realistically win
A content plan ranked by value
Months 1 to 3
2. Fix the pages that already have standing
Pages on page two, or just below the top three, are the cheapest wins in SEO.
I rewrite them to answer the buying question sooner, add the proof buyers look for, and shorten the path to a lead.
On my desk
Commercial page rewrites
Content refreshes for pages losing ground
Merges and redirects for pages that compete
Titles, headings and meta descriptions
Internal links to your money pages
On your desk
Updated pages that answer the buying question in the first lines
Fewer, stronger pages where near-duplicates used to be
Months 2 to 6
3. Build the pages buyers look for
Then I fill the gaps: the service, product, comparison and alternatives pages your buyers search for and your site doesn’t have yet. These pages sit closest to a decision, so they come before the blog.
Where you have the data for it, this is also where programmatic pages come in, such as locations, integrations or product specs.
On my desk
SEO copywriting for new service and product pages
Comparison and “vs” pages
Alternatives and use-case pages
Programmatic page templates, where the data supports them
FAQ blocks built from real buyer questions
Schema markup where it fits
On your desk
Finished pages, written and optimized, ready to publish, or published for you where your CMS allows
Copy that sounds like your business, not like the other nine results
Ongoing
4. Write guides that earn their place
Guides still matter. They build authority, earn links and feed the pages that sell. They just need a better reason to exist than “we should post something this week.”
Each guide gets a job, a money page it supports, and something original: your data, your process or your opinion.
On my desk
Content briefs built from search and buyer research
Articles and guides
Short interviews with you or your team
Original data and examples, wherever you have them
On your desk
Guides that support a page that sells
Content that carries your expertise, with your name on it
Ongoing
5. Keep what earns, refresh what slips
Content doesn’t age like wine. It ages like milk, just more slowly.
I watch which pages are gaining, which are slipping, and which were never going to work, and move the effort to wherever the money is.
On my desk
Monthly content performance review
A refresh queue, ranked by value
Pruning and merging
New pages where the data shows demand
On your desk
A monthly report on leads, sales and the pages that earned them
Next month’s content list, and why each page made the cut
Howyou’llknowit’sworking
Every month you get one short report that starts with money and works backward.
Leads and sales
Leads and sales by landing page, tracked in GA4.
Clicks that matter
Clicks from Search Console on the searches each page was built for.
Buying searches
Rankings for your buying searches, as a check on direction.
What changed
What I published, what I refreshed, and what moved.
Traffic is a chart. Revenue is a business. If AI visibility matters in your market, I track which pages AI answers cite through my AI search optimization services.
Updatingusuallybeatspublishing
Most content programs are built like a treadmill. Publish four posts, report the traffic, repeat. It feels like progress. Two years later you own 100 posts, and eight of them do anything.
Once the core pages exist, the refresh queue usually outperforms the content calendar. A page that already ranks has history with Google. Making it better is faster than asking Google to trust something new.
So I’d rather you own a tight set of pages that earn than publish content that fills a calendar. You end up with less to maintain and more to show for it.
Resultsworthputtinganamebeside
Different markets, same standard. SEO should make you money, and these did.
Longevity and diagnostics
Jinfiniti Precision Medicine
356 to 9,365 first-page keywords
A founder’s peer-reviewed research, made legible to Google. Monthly organic sessions rose from 5,600 to 78,000.
Chateau Mojo is my SEO and AI search consultancy. I’m Jeremy McWilliams.
I’ve spent 12 years in SEO, including time at an award-winning Montreal agency. My work covers ecommerce, health and wellness, biotech, B2B, and other markets where buyers research hard before they commit.
Most AI SEO companies hand you to an account manager after the sales call. Here, the person on the call is the person doing the work.
SEO content writing services plan, write and optimize web pages so they rank for the searches your buyers use and turn those visits into leads or sales. With me, that covers the content audit, the keyword and page plan, rewrites of existing pages, new pages, guides and ongoing refreshes.
What do SEO content services include?
SEO content services include the research, planning, writing and upkeep of the pages that bring you search traffic. My version starts with the pages you already have, then builds commercial pages, then guides. Every page gets a job before it gets a word count.
Can ChatGPT write SEO content?
It can write something. Whether it ranks is another question. Semrush found that blog posts ranking first were eight times more likely to be human-written than purely AI-generated. What makes a page win is what AI can’t invent: your experience, your data and a clear point of view. I use AI tools for research and data work. Every page is planned, edited and approved by me before you see it.
Is SEO dead now with AI?
No, but lazy SEO content is struggling. AI answers now handle a lot of simple questions, so pages that only define things lose clicks. Pages that help someone compare, choose or buy still win, and they’re the pages AI answers borrow from.
How much should I pay for SEO services?
It depends on the size of your site, the competition and how much of the work is done for you. My SEO content work runs on a monthly retainer, scoped to your site and your goals. You get the scope and the fee in writing with the audit, before you commit.
How much does it cost to write content for SEO?
Prices range from a few cents per word on content marketplaces to five-figure monthly retainers at specialist agencies. I don’t price by the word. A 600-word service page that wins a buying search is worth more than a 3,000-word guide that doesn’t, so I scope by pages and outcomes.
Do you write the content yourself?
Yes. I plan and write the pages myself, and I interview you or your team for the parts only you know. You won’t be handed to a pool of freelance writers. If you already have in-house writers, I can work with them instead: I set the plan and the briefs, then edit each page for search and for sales.
How many pages can you produce in a month?
As many as the plan needs. I usually start with a small batch of pages close to a purchase, so we learn what works before we scale. When a site needs volume, I’ve shipped more than 100 pages in a month.
Do you do programmatic SEO?
Yes, where the data supports it. Programmatic pages work when each page has real, distinct information behind it, such as locations, integrations or product specs. Without that, they’re thin pages at scale, and Google treats them that way.
What’s the difference between an SEO content strategy and a content calendar?
An SEO content strategy decides which pages should exist, what job each one does, and in what order to build or fix them. A content calendar only decides when things get posted. Plenty of companies have a calendar and no strategy.
Do you offer SEO copywriting for service and product pages?
Yes, and that’s usually where I start. Service, product and comparison pages sit closest to a sale, so they get the most attention and the most care.
Do you update old content?
Yes, and it’s often the first thing I do. A page that already ranks is closer to paying off than a new one.
How long does SEO content take to work?
Refreshes of pages that already rank can move within weeks of Google recrawling them. New pages take longer, often several months on a young site. Before we start, I’ll tell you what I expect to move first.
Do you do link building?
Yes, as a separate budget. Good content earns some links on its own. When a page needs more, I scope digital PR or link acquisition separately, and only when the data says it’s the right spend.
Findoutwhichpagescouldpay
Bring me your site and the three competitors you lose to most. You’ll leave the call with an initial read on which pages could bring in buyers, which ones are dead weight, and whether I’m the right person to fix them.
