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AI search, AEO, Measurement, GEO, Technical SEO, AI agents
Last updated
Guides and research

SEO and AI search, explained from the work

I write about what I test on client sites and my own. Each article names its sources and the date its figures were checked.

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Every article

  1. Oil painting of a scarlet macaw on a gilded brass perch on a sunlit chateau terrace, beak open mid-phrase, against a wide turquoise sky
    Guide

    Answer engine optimization (AEO), minus the smoke machine

    What AEO is, how AI tools pick the pages they quote, and real client data on why being found isn’t the same as being cited.

    11 min read

  2. Oil painting of an ornate brass balance scale on a marble console against a pale turquoise wall, its pans level, holding a pomegranate and a quince
    Original research

    AEO vs SEO: Same Website, Two Scoreboards

    What differs, what Google says, real citation data from four AI engines, and where to put your budget.

    10 min read

  3. Oil painting of a sunlit royal tennis court, a player looking up at two gilt-framed scoreboards on the gallery
    Original research

    GEO vs SEO: What I found when I tested both

    What’s different, what isn’t, and what happened when I tested the same pages in Google’s AI Overviews and ChatGPT.

    12 min read

  4. Oil painting of a chateau hotel lobby, a concierge handing a small card to a brass automaton guest in a tricorn hat
    Guide

    llms.txt Explained (Without the Hype)

    llms.txt is a Markdown map of your site for AI agents. What it does, what Google says, who actually reads it, and a template you can copy.

    12 min read

Painted rococo ceiling of clouds and blue sky with a gilded cornice

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