Professional and technical services
Show the expertise behind the service with pages that name the problems you solve, the industries you know and the people who do the work.
B2B SEO for service firms, technology companies, distributors and suppliers
Get your business into the vendor shortlist
I help B2B companies win the urgent quote request, the vendor comparison and the long, committee-led decision. The work covers Google and the AI answers buyers use to build a shortlist before anyone fills in a form.
You get senior SEO strategy and the person who made the plan doing the work. Nothing gets relayed through sales, an account manager and a junior team.
Bring me the site and the deals you want more of. You will leave with a clear read on where qualified leads are being lost and whether I can help.
Working with me
12+ yearsworking in SEO
Direct accessto the person doing the work
Business outcomesnot a rankings-only report
Built for the way businesses buy
A replacement part needed by Thursday is not bought like a three-year service contract. One buyer searches a part number and wants a price. The other reads for months and brings five colleagues to the decision. Good B2B SEO separates the urgent order from the considered purchase, then gives each one the right page, proof and next step.
Technology and IT companies
Give each solution, integration and industry its own page, so the technical evaluator and the person who signs the contract both find their answers.
Distributors and wholesalers
Make product lines, specs, stock and quote paths easy to find for buyers who search in part numbers and exact terms.
Specialist suppliers
Win the narrow, high-value searches in a niche where ten qualified buyers a month are worth more than ten thousand casual visitors.
B2B demand already exists
The leak is usually between the search and the sales conversation.
Rankings are useful. They tell us whether the work is moving. Qualified leads, opportunities and closed revenue tell us whether it was worth doing.
- The website describes what the company is proud of, and buyers search for the problem they have.
- Services and product lines sit under one broad page, so nothing ranks for the specific need.
- Pricing, lead times, minimum orders and “do you work with companies like mine” have no answers, so the buyer asks a competitor who publishes them.
- Case studies are PDFs behind a form, or they do not exist.
- The contact form asks for eleven fields before a buyer can request a quote.
- Reporting celebrates form fills without showing which ones became qualified opportunities or revenue.
How I turn buyer research into sales conversations
- 1
Capture the ready buyer
Make the product or service, who it is for, the lead time and the next step obvious when someone already knows what they need. That means strong service and product pages, clear specs, visible proof and a quote or contact path that works on a phone.
- 2
Win the committee decision
Build the depth a buying group needs before it asks for a proposal. Case studies, comparisons, process and implementation detail, answers to procurement questions and content built with your subject experts help the right buyer move from research to a shortlist.
- 3
Find what produces revenue
Connect pages and search terms to calls, forms, qualified opportunities and closed deals in your CRM wherever the data allows. When the most valuable deals become visible, the priorities get much easier.
Show me where the leads are being lost
A straight conversation about your site. I won’t promise to get procurement to reply by Friday.
Show up wherever buyers make the shortlist
The ready buyer still starts in Google. Bigger decisions spill into case studies, industry directories, peer recommendations and AI answers that name a handful of suppliers. I work on both moments as one buying journey and measure them separately.
Be easy to contact when the need is clear
Service and product rankings, clear specs and service areas, visible proof, fast pages and a quote or contact path with as few fields as possible.
Make the shortlist for the buying group
Case studies, comparison and process content, expert answers, strong directory and third-party signals, and information AI systems can understand and cite.
What I handle
The mix changes with the market, the sales cycle and the deals you want more of. A typical engagement can include:
- Commercial search strategy
- Prioritize services, product lines and industries by deal value, fit and the odds of winning.
- Service, solution and industry architecture
- Give each offer and each market you serve a clear home without creating thin copies.
- Bottom-of-funnel content
- Case studies, comparison and FAQ pages built from short interviews with your sales team and subject experts.
- Technical SEO
- Clear the crawling, indexing, speed, schema and duplication problems that hold strong pages back, including on large product catalogues.
- AI-search visibility
- Track whether the company gets named and cited when buyers ask for suppliers, then strengthen the evidence behind it.
- Measurement
- Report the path from visibility to leads, opportunities and revenue wherever the data allows.
Results worth putting a name beside
Different markets. Same standard. Search needs to create a business result, not just a nicer traffic chart.
Confidential client
$0 to $8.48M in organic revenue
A new domain in a restricted category. Month for month, year two earned seven times year one.
Read the case studyJinfiniti Precision Medicine
356 to 9,365 first-page keywords
A founder’s peer-reviewed research, made legible to Google. Monthly organic sessions rose from 5,600 to 78,000.
Read the case studyJay Campbell
3.3x organic traffic
A bestselling author’s site, rebuilt around what he knows best. Ranking keywords grew fivefold.
Read the case studyWhat the first six months look like
First 30 days
Establish the baseline, confirm the services, products and industries closest to revenue, clear urgent blockers, and start the first priority work.
Months 2 to 3
Build or improve the pages that should create qualified leads. Fix the quote and contact path, and connect tracking to the CRM.
Months 3 to 6
Expand what is working, add case studies and third-party proof, and improve pages stuck below the fold.
Six months and beyond
Compare visibility, leads, opportunities and revenue. Put more effort where the channel is earning and change course where it is not.
A grand name for a very direct working relationship
Chateau Mojo is my SEO and AI-search consultancy. I am Jeremy McWilliams.
I have spent 12 years in SEO, including time at an award-winning Montreal agency. My work has covered ecommerce, health and wellness, biotech, B2B, and other markets where trust and a considered buying decision matter.
I set the strategy and execute the work myself. The person on the call is the person responsible for what ships.
More about meThis works best when
If SEO is the wrong spend for where the business stands, I will say so on the call. Some deals are still won on a golf course, and I cannot help with your swing.
- You know which customers, deal sizes and industries you want more of.
- Sales can give 30 minutes a month to share what buyers ask.
- Your experts can answer questions for content, even if they never write a word of it.
- You want qualified leads, not a quota of blog posts.
- You are prepared to give the channel time to compound over a long sales cycle.
Questions B2B companies usually ask
Can this work for a niche market and for a company that sells into several?
Yes. A niche company needs depth and proof on a small set of high-value searches, where 20 searches a month can bring in the buyers who sign the biggest contracts. A company that serves several industries or countries also needs a structure that gives each market a useful page without thin copies.
How quickly should we expect results?
It depends on the site, the market and the work involved. Technical fixes and conversion leaks can move sooner. Competitive terms usually take longer, and with a long sales cycle, revenue shows up after the leads do. Before you sign, I will explain what I expect to change first and what needs time.
What does AI search change for a B2B company?
It adds another place where buyers ask which suppliers to consider, often before they contact anyone. Clear information about what you do and who you serve, credible case studies and strong third-party signals help. I track AI mentions and citations separately from Google rankings.
Do you guarantee rankings or a certain number of leads?
No. Nobody controls Google, AI recommendations, your market or your sales cycle. I can assess the opportunity, improve the parts we control and report what changed without dressing up a weak result.
How do engagements work?
On a monthly retainer. The scope depends on the markets, services, website and implementation load. Better CRM data improves the priorities, but it is not required to begin. You get the roadmap and monthly fee before committing.
Find out where your qualified leads are being lost
Bring me the site and the deals you want more of. You will leave the call with a clearer read on the search opportunity, the leaks between visibility and sales conversations, and whether I am the right person to help.
If there is a better use of the budget, I will tell you.